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/customers/7/8/f/jammerastro.dk/httpd.www/wp-content/plugins/nextgen-gallery/products/photocrati_nextgen/modules/fs/package.module.fs.php on line 258 Warning: count(): Parameter must be an array or an object that implements Countable in /customers/7/8/f/jammerastro.dk/httpd.www/wp-content/plugins/nextgen-gallery/products/photocrati_nextgen/modules/fs/package.module.fs.php on line 258 Forbrugerne er positive – Sisu-Mbk
Danmarks største klub med plads til alle

Forbrugerne er positive
overfor sportssponsorater


Holdning til sport. Alle personer vs. personer der er meget interesseret i sport. 2006. Klik på billedet og se det i større størrelse!



Jeg køber produkter fra en eller flere virksomheder fordi den/de sponsorerer noget jeg synes om. Klik på billedet og se det i større størrelse!

Sportssponsorater er blandt de mest velsete og accepterede af alle sponsorater, og det med god grund.

Blandt forbrugere, der er interesseret i sport, er hele 85% positive eller meget positive overfor sponsorater. Dette skyldes, at sponsorerne via aktivering er med til at give en endnu bedre oplevelse til tilskuerne, f.eks. ved sampling af produkter, konkurrencer og aktiviteter. Samtidig er forbrugerne også bevidste om, at sponsorernes støtte er med til at give klubben et solidt økonomisk fundament.

Selv 68% af ikke sports-interesserede forbrugere har en positiv eller meget positiv holdning til sportssponsorater.

Sponsorater giver afkast
Blandt forbrugere med stor interesse for sport har hele 60% en købspræference overfor produkter fra en virksomhed, der sponserer noget, han/hun synes om.
Selv hos personer, der er ret lidt inter-
esseret i sport, ligger præferencen over 50%.

Disse tal bekræfter, at når der skabes synlighed i form af aktivering, kommer der afkast fra fans og tilskuere. Disse hæfter sig meget ved, hvem der sponsorerer deres klub og belønner virksomhederne med efterfølgende køb.